THE IMPACT OF BUSINESS PLANNING ON THE COMPETITIVENESS OF MANUFACTURING FIRMS IN PLATEAU STATE

Abstract

The study examines the impact of business planning on the competitiveness of manufacturing firms. The study adopts a descriptive survey in which quantitative data were employed and the Sample size was drowned from the Plateau State Micro-finance development Agency a total of 627 data was collected from 203 manufacturing firms. The hypotheses were tested through the Multiple Regression Method, also Multi-Collinearity Coefficients, Kolmogorov-Smirnov and Shapiro-Wilk test assesses the normality of the constructs and to ensure robust regression results. Findings revealed that financial planning and Marketing planning has a direct significant impact on manufacturing firms’ competitiveness with a p-value= 0.000 (Hyp 1) and p-value=0.000 (Hyp 3) respectively, while Production planning has an insignificant impact on manufacturing firms’ competitiveness with a p-value = 0.276. This finding shows that business planning significantly impacts the Competitiveness of manufacturing firms in Plateau State.